![]() ![]() The fun, childlike nature of the typography helps to highlight the appeal of the game. The Among Us font is a simple, custom font in a hand-drawn style. However, the Among Us wordmark features only black and white. Most people associate the mobile and game icon with the colors black, grey, blue, red, and white. The Among Us colors may differ depending on who you ask. This pared-down icon is designed to fit well on smaller screens and uses just a single image of one of the Among Us characters Among Us color scheme Once customers started to fall in love with the game, and the characters in it, it made sense to keep the Among Us mascot within the brand logo.Īs a digital game on smartphones and consoles, the Among Us icon you might see on your Switch or Android phone is likely to be different to the primary logo. Though the game didn’t earn much popularity at first, its rise to fame was initiated by several YouTube and Twitch personalities playing the game. This simple design was introduced in 2018 along with the game, which only had a single level to play on at first. The Among Us black and white icon is a wordmark, using an almost hand-drawn sans-serif font and an illustration of the main Among Us character. The first is the logo most people know from the game on the PC. The Among Us logo is comprised of two visual assets. The primary Among Us icon is based on the character in the game, who also happens to look quite a bit like the capital letter “A”.ĭesigned without any evident arms when standing still, the Among Us character seems to be in a non-descript space suit, ideal for the environment where the game takes place. If you’re a saboteur, the aim is to kill your friends, and stop them from completing their tasks. The aim of the game as a crewmate, is to find the saboteurs and get rid of them. While the majority of the players are working together as “crewmates”, one or two other players will be sabotaging their work. Players are asked to carry out a series of tasks during a set time limit. ![]() Released in 2018, Among Us was inspired by Sci-Fi movie “The Thing”, and the classic deduction game “Mafia”. Though somewhat simple in concept, the game boasts endless playability, by taking advantage of the unique relationships between friends and co-players. For those who aren’t sure, Among Us a multiplayer cross-platform game created by the USA-based Innersloth Studio. ![]() About Among Us (overview)īefore we take a closer look at the elements making up the Among Us icon, let’s begin with a quick overview of the brand. Whether you’re a fan of Among Us, or you’re feeling “sus” about the whole thing, we’re here to share everything you need to know about the visual identity of this chart-topping game. There are plenty of reasons why people love both the game and its visual image today – it’s fun, colorful, and just a little bit cheeky. Like the gaming empires before it, from Fortnite to Pokémon, Among Us has cultivated an almost cult-like following. Half brand icon, half lovable mascot, the Among Us symbol is almost as popular as the game itself, appearing on everything from home accessories to apparel. Red characters are frequently accused of being the Imposter even with a lack of proof.You don’t have to be a dedicated gamer to be familiar with the Among Us logo these days. Red is often seen as the Imposter in promotional posters as well as at the beginning of each game.
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